Whats New

Oct
2007

Sàfilo: Banana Republic Sun

Sàfilo USA launches its 21-piece Banana Republic Sun collection (11 women’s styles, nine men’s and one unisex). The line is an updated take on traditional ’60s and ’70s silhouettes, ranging from preppie designs to wraps, aviators and oversized and shield-like shapes. Twelve styles are plastic, eight are metal and one is a plastic/metal combination. Frames are offered in an array of classic metal tones—gold, silver, gunmetal, ruthenium, brown-green, gray and almond; plastic hues—black, tortoise and emerald; and contemporary custom combinations—brown/cream/horn, olive/tortoise and blue/horn. Five styles are Rxable and four are offered with polarized lenses.

Photographed by Annie Gallagher/Black box studio

PHILOSOPHY: ”The Banana Republic Sunwear collection is sophisticated and effortless, just like the apparel. We are truly excited to be able to offer such an exquisite collection at such attainable prices,” says Dick Russo, Sàfilo Group executive vice president.

MARKETING: Merchandising materials include three- and 24-place displays, mirrors, countercards, banners, logo plaque, recall cards and static clings. Additionally, there will be consumer advertising and a window program featured in Banana Republic stores.

PRICE POINT:  $$. For additional information, contact Sàfilo USA, (800) 631-1188; www.safilousa.com

InSight
The Banana Republic Sunwear collection will be distributed in independent optical stores, retail optical chains, Banana Republic freestanding U.S. stores and select sunglass specialty stores, including Solstice Sunglass Boutique and Sunsights by Solstice beginning November 2007. The collection will be shipped to select department stores in the U.S. beginning March 2008.


 

|