Whats New

Aug
2011

MOSAIC EYEWEAR: EUROPEAN EYEWEAR COLLECTIONS

DISTINCT AND DIVERSE

Omaha, Neb.-based Mosaic Eyewear, a new eyewear company formed by Mike Woodford, is the exclusive U.S. distributor for Danish Eyewear, Cph-Stage and Unity, all from Danish Eyewear, Denmark; WK+ and More & More from Wagner and Kuhner, Germany; KunoQvist and Qvist from Opo Design, Sweden; and the Marco Polarized Rx-ready sunwear collection from Marco, Italy. Highlights of the collections include the following: Cph-Stage (Copenhagen Stage collection) offers colorful acetate and metal combination styles that take their inspiration from Copenhagen city life. Unity, an acetate collection with adjustable nosepads and spring hinges, adheres to the clean, simple aesthetics of Scandinavian design. WK+ features men’s and women’s frames in a contemporary palette. More & More offers fresh, modern styling for young, active women. KunoQvist is a fusion of modernity, innovation, classic urban style, tradition and design that dares to be different by merging extremes.



Photographed by Ken Lee/Black Box Studios

PHILOSOPHY:
“Each of our collections has a distinct personality. This includes design, materials and color usage as well as a variety of price points to appeal to a diverse consumer base,” says Conor Daly, Mosaic brand manager. Mike Woodford, president of Mosaic, adds, “We have been careful (and very fortunate) to form partnerships with manufacturers that have a passion for design.”

MARKETING:

All collections are supported with displays, posters, countercards and logo blocks. Camera-ready advertising materials are also available. Each style comes with a case and micro-fiber cloth. KunoQvist frames ship with a case, presentation box and
shopping bag.

PRICE POINT:

Danish Eyewear, Cph and Unity: $$$$; KunoQvist: $$$$ to $$$$; WK+ and More & More: $$ to $$$. For additional information, contact Mosaic Eyewear, (855) 934-7370; website: mosaiceyewear.com

INSIGHT
The Woodford family has been in the optical business for three generations. In 1963, Mike Woodford’s grandfather, Don Woodford, Sr., founded Precision Optics to manufacture and distribute contact lenses.

 

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