To round out its comprehensive collection of children’s eyewear, ClearVision Optical launches Digit, an all-new kids’ line targeted to boys and girls between 6 and 12. Included are six styles made of metal, including stainless steel, acetate and a combination of metal and acetate. Colors range from grape, strawberry, blue, brown and teal to mixes of purple/teal, brown/pink, blue/green and brown/navy with such details as butterflies, cut-out stars, bubbles, stripes and flames.


PHILOSOPHY:
“Digit delivers fresh, hip and playful eyewear to kids and tweens who often use fashion to declare their individuality,” says ClearVision brand manager Pamela Elfreich. “The collection is filled with cool, trendy designs that look a lot like adult styles, but in fun color combinations and exciting shapes that let them be kids. They will love wearing Digit eyewear whether they’re in school or hanging out with their friends. Digit delivers high-end styling at a reasonable price point, making it a stand out.”

MARKETING:
Merchandising materials include a poster, countercard, frameboard highlighter, small brand identifier and video.

PRICE POINT:
$. For additional information, contact ClearVision Optical, (800) 645-3733; website: cvoptical.com

INSIGHT
ClearVision also offers five additional brands targeted to children: IZOD Boys for active boys 8 to 14; Op Kids, sporty styles reflecting the California lifestyle for tweens 8 to 14; Jessica McClintock Eyewear for Girls, romantic, feminine styles for girls 6 to 14; Koodles, eyewear that is high in style and low in price for boys and girls 6 to 11; and Fisher-Price, designed by pediatric optical specialists for children from 6 months to 6 years.