Whats New

Jul
2011

PROLOGUE VISION: TC CHARTON KIDS

ASIAN FIT WITH A YOUNG ACCENT

To complement its TC Charton Asian Fit Eyewear designed specifically for Asian-American adults, Prologue Vision introduces TC Charton Asian Fit Kids. Targeted to boys and girls from 4 to their teen years, the new collection contains eight ophthalmic frames in metal, acetate and metal/acetate combinations. Handcrafted extra high nosepads and spring hinges provide a proper, comfortable fit. Colors consist of such combinations as dark and jade green, blue/teal and brown/light green for boys, and burgundy/purple, pink/green and light blue/raspberry for girls. Colorful details such as tulips, airplanes and clouds add a fun accent. Eye sizes range from 44 mm to 48 mm.


Photographed by Black Box Studios

PHILOSOPHY:
“Having three children myself—one has worn glasses since she was 10—I noticed simply nothing out there addresses the needs of  little Asian eyewear users, who just like their parents, have low bridges,” says Alexandra Charton, designer of TC Charton. “To create an eyewear collection  that can truly withstand the active lifestyles of today’s kids and still look cool and fun, we’ve used  the best spring hinges and materials available with touches of colorful yet sophisticated, crafted details. I want Asian kids to have eyewear that fits them correctly and does not slide down their noses whether they are reading in the classroom or running on the playground. I hope this collection helps fill the gap.”

MARKETING:

Merchandising materials include a five-place mirrored display and posters.

PRICE POINT:
$$$. For additional information, contact Prologue Vision, (408) 752-0220; website: prololguevision.com

INSIGHT
TC Charton Kids is an eyewear collection that can serve kids of any race, who have a similar issue with frames that slide off their low bridges, because most children have low bridges. With a proper eyeglass fit, kids can see better and will be more likely to leave their glasses on.

 

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