Photographed by Black Box Studios
MARKETING:
To support the Body Glove Youth collection, FGX International offers a back-to-school promotion consisting of a six-place miniature wood surfboard display, Body Glove beach towel and Body Glove backpack. A Body Glove trucker-style hat is given to consumers as a gift with purchase. Tent cards and promotional signage is also available. Frames come with a hinged resin box with the Body Glove logo.
PRICE POINT:
$$. For additional information, contact FGX International, (800) 480-4848; website: fgxoptical.com
INSIGHT
Since its founding in 1953, Body Glove has focused on the needs of water sportsmen and sportswomen, creating innovative, high-quality product and becoming a global leader in the water sports performance industry. Taking its direction from the brand, Body Glove eyewear offers high-tech form, fit and function, while providing cutting-edge designs and comfort.