Whats New

Jul
2011

FGX INTERNATIONAL: BODY GLOVE YOUTH

SPORT STYLE

FGX International presents its Body Glove Youth ophthalmic collection for boys ranging from 8 to 14, who are looking for a cool brand with sporty styling. Included are 22 frames offered in metal and acetate. All styles are equipped with spring hinges and several have adjustable nosepads. Designs are clean, rectangular shapes that incorporate playful interior temple treatments such as graffiti hand prints, adding a hidden, prankish character to the line. Colors consist of black, brown, navy, tortoise and gunmetal, many with yellow or red accents.


Photographed by Black Box Studios

MARKETING:

To support the Body Glove Youth collection, FGX International offers a back-to-school promotion consisting of a six-place miniature wood surfboard display, Body Glove beach towel and Body Glove backpack. A Body Glove trucker-style hat is given to consumers as a gift with purchase. Tent cards and promotional signage is also available. Frames come with a hinged resin box with the Body Glove logo.

PRICE POINT:
$$. For additional information, contact FGX International, (800) 480-4848; website: fgxoptical.com

INSIGHT

Since its founding in 1953, Body Glove has focused on the needs of water sportsmen and sportswomen, creating innovative, high-quality product and becoming a global leader in the water sports performance industry. Taking its direction from the brand, Body Glove eyewear offers high-tech form, fit and function, while providing cutting-edge designs and comfort.

 

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