FROM TOP: MARC JACOBS 015S, MARC JACOBS 018S,
MARC JACOBS 022S
A celebration of ’70s design
Sàfilo USA launches the Marc Jacobs Sunwear collection, containing 10 feminine and four unisex designs in plastic, metal and metal/plastic combinations. Styles consist of cat eyes, retro octagons, rectangles and chunky double-bridge aviators. Details include temples sporting forked openwork, metal trim between the front and temples, and the signature metal padlock, hinging the front with the actual temples. Colors range from red and opal turquoise combined with gray lenses and such tri-color treatments as blue/white/beige in the acetates to shades of red, white, blue, gold, ruthenium and rhodium in the metals.
PHILOSOPHY: “Marc Jacobs is one of the most talented and preeminent fashion designers in the world today. As the artistic director behind the esteemed Louis Vuitton fashion house, as well as his own highly successful Marc Jacobs Collection, his coveted award-winning fashions and accessories are world renown,” says Sàfilo USA president and CEO Claudio Gottardi. “We are particularly honored to work with such an influential designer and are confident the collection will be as highly regarded as his other thriving lines of business.”
MARKETING: Merchandising materials include one- and four-place displays, small countercards, brand brochure and logo plaque.
PRICE POINT: $$$$-$$$$$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com