Whats New

Mar
2011

SILHOUETTE: CRYSTAL COLLECTION

CRYSTAL CLEAR

Silhouette launches its Crystal Collection for women. Handcrafted in Austria with Austrian crystals, the collection consists of four ophthalmic frames and three sun styles. The frames are made of high-tech titanium and SPX and feature Silhouette’s rimless, hingeless and screwless aesthetic. Each model is one of a kind. The ophthalmic frames showcase four looks that will suit tastes ranging from conservative to extravagant. Gem Stone is characterized by a xilion square crystal floating inside the temples. Light Attraction highlights the curves of the temple design with strategically placed crystals for a modern look. Sparkling Icon is a sophisticated design with one subtle, but glimmering crystal on each temple complemented by a shiny exterior finish and a satin interior finish. Limelight is accented with 300 handset pave crystals. The sunglass collection will be previewed in an upcoming 20/20.

Photographed by Matt Lambros/Black Box Studios


PHILOSOPHY:
“The Crystal Collection is the fusion of lightness and design with crystals presented in a refined, unparalleled style defined by Silhouette through melding the sophistication of sparkle with rimless aesthetics,” says Kristen McLaughlin, Silhouette marketing director. 

MARKETING:
Merchandising materials include a crystal display with imagery featuring supermodels Helena Christensen and Nadja Auermann, poster, countercard, window deco set and sales manual. Frames are presented in a ribbon-printed package containing an eyeglass case, cleaning cloth, certificate of authenticity, warranty and care instructions.

PRICE POINT:

$$$$$. For additional information, contact Silhouette Optical, (800) 223-0180;
website: www.silhouette.com

INSIGHT
The Crystal Collection presents ECPs with an opportunity to engage their clientele with unique, but practical luxury, which paired with exceptional service, creates the perfect buying experience that can distinguish their business from their competitors. For consumers, the Crystal Collection can be that sparkling “something special” that is worn every day, much like diamond stud earrings.

 

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