|A combination of sport, fashion and lifestyle|
Modo Eyewear introduces Puma Eyewear, a branded collection consisting of 20 ophthalmic styles and 18 sunglasses targeted to sporty, trendsetting urban adults. Frame materials include zyl, grilamid/ rubber, monel, aluminum, stainless steel and block titanium, some with rubberized temples and rubber temple tips. Sunlenses are equipped with AR and hydro-repellent coatings. Taking its inspiration from ski glasses of the late ’70s and early ’80s combined with modern technologies, the sunglass line contains five subcollections, geared to sports/lifestyle, performance sports, motor sports, fashion and retro looks. Frames and sunglasses are offered in variations on the rectangle and aviator.
PHILOSOPHY: “We have achieved great synergies in the development of our sun and optical collections with Puma by combining our sense of quality with Puma’s revolutionary, out-of-the-box designs. Puma Eyewear will service the growing category that combines sports, lifestyle and fashion. We intend to distribute Puma selectively to the best optical and department stores,” says Modo president Alessandro Lanaro.
MARKETING: Merchandising materials include a six-place display and logo plaque. Each style comes with a case.
PRICE POINT: $$$$$.
AVAILABILITY: Summer 2003. For additional information, contact Modo Eyewear, (800) 223-7610; web site: www.modo.com