Whats New

Mar
2011

CLASSIQUE: LISA LOEB EYEWEAR

MUSIC FOR THE EYES

Classique Eyewear launches the Lisa Loeb Eyewear Collection inspired by Grammy-nominated singer/songwriter Lisa Loeb’s signature cateye style. Included are 13 styles designed to bridge the transition from work to evening. Each frame is named after a Lisa Loeb song and is constructed of two- and three-tone laminated zyl. Colors range from classic black and tortoise to cherry red, lavender, lemon ice and turquoise. Some styles are unisex and most frames can accommodate progressive lenses.


Photographed by Matt Lambros/Black Box Studios

PHILOSOPHY:
“Classique Eyewear is proud to partner with Lisa Loeb to present Lisa Loeb Eyewear. This has been a long awaited collection for many of Lisa’s fans. We want our customers to feel confident and comfortable in their frames and see them as a fashion accessory that complements their personal style,” says Craig Glasser, Classique Optique CEO. Lisa Loeb adds: “People have been asking me about my glasses for years. I finally decided to design my own line. Think sexy librarian.”

MARKETING:
Merchandising materials include a 13-place countertop display, tray display, logo plaque and three countercards and three banners, each with a Lisa Loeb photo and personalized signature. Frames come with a black leather-grain box with magnetic
closure and microfiber cleaning cloth.

PRICE POINT:
$$. For additional information, contact Classique Optique, (866) 604-5700; website: www.classique-eyewear.com

INSIGHT
Lisa Loeb started her career with the platinum-selling number-one hit song, “Stay (I Missed You)” from the movie “Reality Bites.” She has parlayed that early success into a multi-dimensional career encompassing music, film, television voice-overs and children’s recordings. Studio releases include “Tails” and “Firecracker,” both gold-selling.

 

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