Whats New

Mar
2011

REM EYEWEAR: SURFACE

INSTINCTIVELY COOL

Rem Eyewear unveils Surface, an eyewear collection designed exclusively for men. Included are 10 metal and acetate styles handcrafted for the discerning individual with his eye on the future. Each frame has a modern shape accented with clean, classic lines, defined architecture, laser-cut details and rich textures. Surface’s slight European sensibility has its roots in automotive inspiration and the subtle elements of industrial design, resulting in cool, simple style.


Photographed by Matt Lambros/Black Box Studios

PHILOSOPHY:
“Surface fulfills Rem’s commitment to providing its customers with complete solutions to their eyewear wardrobe needs. Surface frames offer great quality in modern styles that are priced with value in mind,” says Mike Hundert, Rem’s CEO. Rem’s creative director Nicolas Roseillier adds: “The inspiration behind the Surface collection is based on architecture and texture, interpreted through engraving, carving, layering and lasering. Design comes from the lines and subtle details found in modern architectural staples—Frank Gehry buildings, the details of New York’s MOMA museum or the stairs at an Apple store.”

MARKETING:

Merchandising materials include a countercard and logo plaque. Each frame comes with a nylon zippered case designed to fold flat.

PRICE POINT:

$$. For additional information, contact Rem Eyewear, (800) 423-3023; website: www.remeyewear.com

INSIGHT

Family-owned and operated for over 50 years, Rem Eyewear is a leading designer and marketer of eyewear and sunwear, serving more than 60 countries. Product collections include Converse, Jones New York, Lucky Brand, Lucky Kids, Indie, Lipstick and Popcorn.

 

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