Whats New

Feb
2011

SÀFILO: TOMMY HILFIGER OPHTHALMICS

QUINTESSENTIALLY AMERICAN

Sàfilo Group launches Tommy Hilfiger eyewear, which consists of an ophthalmic collection featured here and a sunglass collection previewed last month. The new line embodies the neo-preppiness of the Tommy Hilfiger brand, designed with a classic, yet modern feel—a global symbol of the all-American spirit. Included in the ophthalmic releases are seven men’s styles, two women’s designs and two unisex frames (seven are metal, including titanium and stainless steel, and four are plastic). The metals feature clean lines that provide a sleek, contemporary look while the acetates trace back to the brand’s heritage, offering preppy flair mixed with a vintage feel. Colors range from the iconic Tommy Hilfiger combination of red, white and blue to refined classic hues such as black and havana for the acetates, and palladium and ruthenium red for the metals.


Photographed by Matt Lambros/Black Box Studios

PHILOSOPHY:
“Sàfilo’s Tommy Hilfiger launch collection represents iconic Tommy Hilfiger design with ophthalmic shapes that offer a modern appeal and a vintage touch,” says Ross Brownlee, COO of Sàfilo Americas. “A quintessential American designer, Tommy Hilfiger is now more than ever a very powerful name in the fashion industry throughout the world and we expect our U.S. customers will have great success with the brand.”

MARKETING:
Merchandising materials include a one-place highlighter, three-place display, six-place tray, countercards, posters, banners and logo plaque.

PRICE POINT:
$$$. For additional information, contact Sàfilo USA, (800) 631-1188; website: www.mysafilo.com

INSIGHT

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized apparel groups. Its focus is on designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, it offers complementary lifestyle products, such as accessories, fragrances and home furnishings.

 

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