Photographed by Matt Lambros/Black Box Studios
PHILOSOPHY:
“Sàfilo’s Tommy Hilfiger launch collection represents iconic Tommy Hilfiger design with ophthalmic shapes that offer a modern appeal and a vintage touch,” says Ross Brownlee, COO of Sàfilo Americas. “A quintessential American designer, Tommy Hilfiger is now more than ever a very powerful name in the fashion industry throughout the world and we expect our U.S. customers will have great success with the brand.”
MARKETING:
Merchandising materials include a one-place highlighter, three-place display, six-place tray, countercards, posters, banners and logo plaque.
PRICE POINT:
$$$. For additional information, contact Sàfilo USA, (800) 631-1188; website: www.mysafilo.com
INSIGHT
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized apparel groups. Its focus is on designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, it offers complementary lifestyle products, such as accessories, fragrances and home furnishings.