|Ready-to-wear options for demanding consumers|
Lafont presents its Issy & La eyewear collection. Targeted to youthful, fashion-
forward consumers, the line, consisting of 22 styles is positioned as affordable, lifestyle eyewear that preserves the Lafont spirit of color and style. Included are bowtie, butterfly, cat-eye, oval, preppie, hexagonal and rectangular designs in both metal and plastic. Some styles are semi-rimless. Colors range from shades of gray, brown and tortoise to blue, orange and red with a strong emphasis on such Lafont signature colors as purple and lime green.
PHILOSOPHY: “The Issy & La collection provides a fashion-forward, affordable option to eyeglass wearers, making it easier for them to purchase multiple pairs of glasses to complement their wardrobes and individual needs. We feel this line is representative of today’s casual, urban lifestyle with a touch of sophistication,” says Lafont vice president Ray Khalil.
MARKETING: Merchandising materials include countercards in two sizes and a catalog, all reflecting the Lafont signature colors. Each frame comes with a colorful hard case.
PRICE POINT: $$$ to $$$$.
AVAILABILITY: Now. For additional information, contact Lafont, (800) 832-8233; web site: www.lafont-paris.com.