Whats New

Dec
2010

SCANDINAVIAN EYEWEAR: BIRKA

FASHIONED FOR FUNCTION

Scandinavian Eyewear reintroduces its Birka line to the U.S. Market. Included are 25 new styles for men and women, each offered in one size and two colors. The focus is on clean, wearable shapes accented with textured and patterned temples in contrasting shades and such design details as open outer eye rims. Frames are made of titanium, stainless steel and acetate. Colors range from rich shades of blacks and browns to reds and purples in matte and shiny finishes, often paired with silver or gold temples. Many styles are suitable for progressive lenses.


Photographed by Matt Lambros/Black Box Studios

PHILOSOPHY:
“The collection, which is VSP approved, is perfect for current economic conditions, catering to a younger, price-conscious consumer base,” says Nils Fredriksson, Scandinavian Eyewear sales manager North America.

MARKETING:
A countercard is available. Each frame comes with a black case.

PRICE POINT:
$$ to $$$. For additional information, contact Scandinavian Eyewear, (888) 285-9981, ext. 1; website: scandinavianeyewear.com

INSIGHT
Scandinavian Eyewear is a Swedish company that has been making eyewear since 1948. With its classic Skaga brand, the company has made its mark on Scandinavian eyewear, offering simple, but elegant design solutions with an emphasis on quality, function and attention to detail.

 

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