Whats New

Dec
2010

ØRGREEN: THE SKYLINE EDITION

A PLAYGROUND OF IDEAS

Ørgreen Optics has joined forces with exclusive furniture brand, Republic of Fritz Hansen, to produce a series of Arne Jacobsen Swan chairs. The chairs feature the same Copenhagen skyline design as a new special edition collection of sunglasses by Ørgreen, called Skyline Edition: Kobenhaven Frames. This collaboration is an addition to the Ørgreen Playground, a series of creative projects, which focuses on facilitating and showcasing creative and collaborative projects in a shared environment, reflecting the Ørgreen sentiment that luxury and quality can truly be playful. Frames are made of 100 percent beta titanium and the Copenhagen skyline is laser-cut into the temples. The Swan chairs carry the same skyline stitched into the front of the chair back. Both the frames and the chairs are offered in five two-tone color combinations.


Photographed by Matt Lambros/Black Box Studios

MARKETING:
Brochures detailing the project and a short film titled, “The Making of Ørgreen Playground: Skyline Edition” are available. Each frame comes with a black or white hard case.

PHILOSOPHY:

“This collaboration brings together two brands renowned for their creativity, high-quality and craftsmanship. Through this partnership, the similar design values of Ørgreen and Arne Jacobsen are expressed in the iconic representation of the Copenhagen skyline,” says Ørgreen.

PRICE POINT:
$$$$$. Special edition Københaven frames and Swan chairs are available directly through Ørgreen/Republic of Fritz Hansen; website: www.orgreen.dk

INSIGHT
One hundred percent Danish-owned Ørgreen Optics, headquartered in the heart of Copenhagen, is known for its inventive approach to design and innovative color combinations, using more than 400 hues. Each frame is individually handcrafted in Japan, employing over 100 steps in the process. The company does business in more than 40 countries worldwide.

 

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