|For fashion- and cost conscious consumers|
Charmant Group USA launches Club Blue, a collection geared to fashion-minded, value-oriented men and women between the ages of 16 and 30. The new line contains eight metals (four for men and four for women) and four women’s plastics. Two of the metals have stainless-steel temples. Shapes include variations on bowties, cat eyes, ovals and rectangles in eye sizes of 45mm to 52mm. Two frames are semi-rimless. All of the models feature spring hinges. Colors range from shades of brown, black, gray, havana and silver to blue, burgundy, green, purple and red. Additional frames will be added to the collection in 2005.
PHILOSOPHY: “Targeted to fashion-minded, cost-conscious men and women, Club Blue evokes a carefree spirit. The styles are current with market trends, not forward or edgy,” says Dee Berghuys, Charmant Group director, product analysis and development.
MARKETING: Merchandising materials include a countercard and one-place logo block. All frames come with a hard case.
PRICE POINT: $$. For additional information, contact Charmant Group USA, (800) 645-2121; web site: www.charmant.com