Tura launches Marc O’Polo Eyewear, a modern, casual Scandinavian brand in the premium lifestyle segment of the market. The clothing is made primarily of natural fabrics. The keywords—natural, simplicity, quality, personality and innovation—underscore the core values of the collections and are reflected in the eyewear. The ophthalmic line consists of approximately 20 masculine, feminine and unisex designs presented in two groups: vintage and modern casual. Quality materials, craftsmanship, sophisticated functionality and clean, timeless designs are highlights of the new eyewear line. A sun collection will be released in 2011.


PHILOSOPHY:
“We are pleased to share in the distribution of the Scandinavian brand, Marc O’Polo. The purity of the design paired with premium materials results in a sophisticated, but modern look,” says Audrey Pavia, Tura vice president of marketing. “This is a collection that offers the wearer a perfect combination of design and comfort.

MARKETING:
A four-place display, 23” by 34” poster and three 5” by 7” countercards are available. Frames come with a brown clamshell case.

PRICE POINT:
$$$. For additional information, contact Tura, (800) 242-8872; website: www.tura.com

INSIGHT
In 1967, two Swedes, Rolf Lind and Gote Huss, and an American, Jerry O’Sheets, had a vision of offering young people uncomplicated fashion that would suit their lifestyle and underline their personality. The idea was to use natural materials such as cotton, wool, linen and silk. Natural materials have remained the heart and soul of the Marc O’Polo identity. Today the brand, which consists of clothing, shoes, accessories, watches and fragrances, is the epitome of casual, sporty fashion.