Photographed by Annie Gallagher/Black Box Studio
PHILOSOPHY:
“Lightness and artistically creative highlights are the two concepts behind the design of this collection,” says Brad Besner, Palm Optical co-president.
MARKETING:
C Light comes with a presentation kit—a signature box that can display 10 frames and serves as a countercard. A chassis program is provided for reorders. Each frame is packaged in a hard case with a magnetic closure.
PRICE POINT:
$$$$. For additional information, contact Buzz at Palm Optical, (800) 327-5185; website: www.ultrapalm.com; or Eastern States Eyewear, (800) 645-3710; website: www.eseyewear.com
INSIGHT
Buzz made its debuts earlier this year with YOU’S, a youthful and colorful Dutch-designed and manufactured collection offered at affordable price points.