Whats New

Sep
2010

OGI: EVOLUTION COLLECTION

OGI WITH ADDED FLAIR

Drawing on characteristics from its own heritage, the Evolution Collection builds upon the strong Ogi lineage by introducing designs that hint at the classic Ogi formula while evolving its own unique identity. Evolution eyewear challenges conventions, becoming more daring and outspoken—appealing to a wider audience by introducing a larger range of sizes. Signatures of this evolving line are found in combinations of premium materials and colors and in the addition of inventive, architectural variations on rectangles and ovals and distinctive details and strategic splashes of color for a dash of flair and intrigue. The line consists of 65 styles made of monel, stainless steel, titanium and Italian acetate. Some designs feature deeper eye shapes that accommodate progressive lenses.


Photographed by Matt Lambros/Black Box Studio

PHILOSOPHY:

The Evolution Collection progresses the Ogi Eyewear line while staying true to its heritage,” says David Spencer, Ogi founder/ designer. “It allows me to be more inventive and further the solid foundation that Ogi was built upon, while also providing a greater variance for our clientele.”

MARKETING:
Countercard tents, large window banners and a logo cube are available.  Each frame comes with a black hard case with a lime crushed velour lining and an embossed cleaning cloth.

PRICE POINT:

$$$ to $$$$$. For additional information, contact Ogi Frames, (888) 560-1060; web site: www.ogiframes.com

INSIGHT
Launched in 1997, Ogi has made a name for itself with high quality and sophisticated designs at accessible price points. So practitioners can segment the collection into categories best suited for their offices, the line is being relaunched in three categories: Ogi Heritage, Ogi Evolution and Ogi Innovation.

 

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