Whats New

Sep
2010

MARCHON: LACOSTE EYEWEAR

COURTING EYEWEAR

Marchon Eyewear launches the Lacoste Eyewear Collection. Included are 49 ophthalmic frames and 36 sunglasses, each piece reminiscent of the long established Lacoste brand. Inspired by the Lacoste design legacy, the frames and sunglasses include vibrant color blocking, striping and piping, the brand’s signature pique texture and the ever recognizable croc logo. Precise style, which maintains an effortless fluidity and chic elegance, is translated to the eyewear. High-tech, functional details, such as interchangeable temples and temples with magnetic tips that extend to form a combination headband and neckband further enhance the collection.


Photographed by Annie Gallagher/Black Box Studio

PHILOSOPHY:
“The entirely new Lacoste Eyewear Collection is a fresh perspective on sunwear and ophthalmics, offering new technology, functionality, design techniques and an exciting experience for consumers,” says Christophe Chenut, CEO of Lacoste S.A.

MARKETING:
Merchandising materials include one- and four-place displays, a12-place, open countertop display, window materials, color story display, posters, double-sided banner, mirror, pique logo cube and croc window clings in two sizes.

PRICE POINT:

$$ to $$$. For additional information, contact Marchon Eyewear, (800) 645-1300; web site: www.marchon.com

INSIGHT

Founded in 1933 by legendary tennis player Rene Lacoste with Andre Gillier, the owner and president of the largest French knitwear manufacturing firm at the time, Lacoste is an apparel company that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear and most famously tennis shirts. In recent years, Lacoste has introduced a home line of sheets and towels. The company can be recognized by its green crocodile logo, a reference to the nickname “The Crocodile” given to Rene Lacoste by the U.S. press.

 

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