Whats New

Aug
2010

MARCOLIN: TOD’S EYEWEAR

A WORLD OF TIMELESS ICONS

Marcolin Group launches Tod’s Eyewear, consisting of 12 ophthalmic frames and 14 sunglasses for men and women. Elegant, functional and quintessentially Tod’s, this eyewear collection is targeted to discerning individuals who seek the exceptional, Marcolin says. Logo treatments consist of the classic “Tod’s” logo and the iconic “T” hinge, double “T” belt logo and lion oval. Other design elements include leather accents (the same leather used in the shoes and bags is featured in the eyewear), open temple work and signature color blocking. Colors range from classic black, bronze, chocolate, gold and silver to powder pink.


Photographed by Matt Lambros/Black Box Studio


PHILOSOPHY:
 “Craftsmanship, meticulous attention to detail, supreme product quality and the ‘Made in Italy’ guarantee are all in the DNA of Tod’s. It is from a world of luxury that is never ostentatious, but a medley between formal and informal that we have drawn inspiration for Tod’s Eyewear, “says Maurizio Marcolin, style and licensing officer for Marcolin. “All designs are expressions of a personal style and possess a whispered elegance with a wealth of precious detail.”

MARKETING:
A four-place tray made of polished aluminum with a leather mat is available. Countercards will also be offered. Each style comes with a leather-like case and micro-fiber cleaning cloth.

PRICE POINT:
$$$$$. For additional information, contact Marcolin USA at (888) MARCOLIN; web site: www.marcolinusa.com

INSIGHT
In 1978, Diego Della Valle named the shoe-making business started by his cobbler grandfather, J.P. Tod’s (later dropping the initials) and launched Tod’s signature luxury moccasin, “Gommino.” With its 133 rubber pebbles on the sole, this moccasin became the epitome of a casual, handmade shoe, perfect for every occasion. In 1997, Della Valle expanded his vision to bags.

 

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