Signature Eyewear launches Laura Ashley Girls, a 10-piece collection of zyls and metals targeting girls seven to 12. Styles consist of variations on ovals and rectangles incorporating patterns from the Laura Ashley Girls wallpaper and bedding collections. Die-cut floral motifs and tonal stones add decorative accents. Frame colors consist of shades of pink, blue, mango and brown. Eye sizes range from 45mm to 48mm with bridge sizes of 14mm and 16mm and temple lengths of 120mm to 128mm. All frames are equipped with spring hinges.


PHILOSOPHY:
“Laura Ashley Girls eyewear encourages girls to grow up in a wholesome, fun way by expressing their look individually and uniquely,” says Jill Gardner, Signature senior vice president of designs. “The collection, which is an extension of the hugely successful Laura Ashley Girls dress and footwear collection currently available through Laura Ashley USA, is also targeted to parents desiring an age-appropriate collection for their children.”

MARKETING:
Merchandising materials are centered around three padded floral mats, each in the shape on an oversized flower that can be arranged interchangeably. A pedestal mirror complements the mats. Other elements will be added throughout the year. Tinted sheer plastic cases in three colors featuring a Laura Ashley patterned interior are available.

PRICE POINT:
$$. For additional information, contact Signature Eyewear, (800) 765-EYES; web site: www.sigeye.com

INSIGHT
The floral motif, a signature element in the Laura Ashley brand, is integrated in a variety of forms throughout Laura Ashley Girls eyewear and merchandising materials, ranging from such frame names as Wild Flower, Flower Power and Petal Pusher, and frame colors, ginger rose and almond blossom, to floral patterns and accents.