Photographed by Matt Lambros/Black Box Studio
PHILOSOPHY:
“The Heritage Collection is a true testament to the foundation of Ogi Eyewear,” says David Spencer, Ogi founder/designer. “Based on sleek, minimalist styles of the past, this collection is a fresh, new interpretation intended to please some of our most discerning clientele.”
MARKETING:
Countercard tents, window banners and a logo cube are available.
PRICE POINT:
$$$. For additional information, contact Ogi Frames, (888) 560-1060; web site: www.ogiframes.com
INSIGHT
Launched in 1997, Ogi has made a name for itself with high-quality, on-trend, affordable frames. Today Ogi has taken that philosophy one step further to become the bridge to luxury, offering chic, sought-after elements at more accessible price points. So practitioners can segment the collection into categories best suited for their offices, the line is being relaunched in three categories: Ogi Heritage, Ogi Evolution and Ogi Innovation.