Whats New

Jul
2010

OGI: HERITAGE COLLECTION

FUNDAMENTALLY OGI

Over the years, the essence of the Ogi eyewear brand has evolved with current trends in culture and technology, but the company has never turned its back on its fundamentals. The Heritage Collection embodies the spirit of Ogi’s beginnings: small, colorful frames with a fresh, contemporary flair. This look has been essential both in the evolution of the brand and to the ever-present segment of the market—primarily teens and young adults—for which these styles are still in demand. Tapping into familiar formulas from the bestselling frames of the past, the newest additions in the Heritage line combine small, simple shapes and rich tones with subdued industrial elements. Included are 41 styles; 12 are new for Spring/Summer 2010. Frames are made of monel, titanium and Italian acetate in variations on rectangles and ovals.


Photographed by Matt Lambros/Black Box Studio

PHILOSOPHY:
“The Heritage Collection is a true testament to the foundation of Ogi Eyewear,” says David Spencer, Ogi founder/designer. “Based on sleek, minimalist styles of the past, this collection is a fresh, new interpretation intended to please some of our most discerning clientele.”

MARKETING:

Countercard tents, window banners and a logo cube are available.

PRICE POINT:

$$$. For additional information, contact Ogi Frames, (888) 560-1060; web site: www.ogiframes.com

INSIGHT

Launched in 1997, Ogi has made a name for itself with high-quality, on-trend, affordable frames. Today Ogi has taken that philosophy one step further to become the bridge to luxury, offering chic, sought-after elements at more accessible price points. So practitioners can segment the collection into categories best suited for their offices, the line is being relaunched in three categories: Ogi Heritage, Ogi Evolution and Ogi Innovation.

 

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