Photographed by Ken Lee/Black Box Studio
PHILOSOPHY:
“My objective with the sunglasses was to blend old-school glamour with high-tech romance, so we looked at innovations in plastics and pushed new lens techniques to inspire this story. I wanted a Galliano decadence and depth of character in the personality of each of these glasses,” says John Galliano. “I wanted to create pure Galliano glamour, to fuse function and high-fashion and to morph faces and frames to create the ultimate sunglasses collection.”
MARKETING:
Merchandising materials include a 12-place window display with morphing video, two three-place displays, one with morphing video, logo block, authorized dealer plaque and countercards in three sizes.
PRICE POINT:
$$$$$. For additional information, contact Marcolin USA at (888) MARCOLIN; web site: www.marcolinusa.com
INSIGHT
Born in Gibraltar in 1960, John Galliano launched his own label in 1984. He was named British Designer of the Year in 1987 and 1994, and in 1997 shared the title with Alexander McQueen. In 1996, Galliano was appointed creative director of Christian Dior. He currently creates 13 collections each year for Dior and Galliano, including ready-to-wear, pre-collection and haute couture. His trademarks are superb tailoring and delicate details.