Whats New

Jun
2010

MARCOLIN: JOHN GALLIANO SUNWEAR

GLAMOUR A LA GALLIANO

Marcolin Group launches John Galliano Sunwear, consisting of 16 iconic styles that capture Galliano’s spirit of innovation and romance. Ranging from the classic to the extraordinary, the new collection consists of men’s and women’s styles in acetate, metal and metal/acetate combinations with such accents as gazette and animal prints, chunky logos and intricate filigree work.  Frame colors consist of black, brown and metal tones as well as white and shades of red, orange, green and purple. Lenses run the gamut from pink, orange and lilac to green, smoky gray, brown and black.


Photographed by Ken Lee/Black Box Studio

PHILOSOPHY:

“My objective with the sunglasses was to blend old-school glamour with high-tech romance, so we looked at innovations in plastics and pushed new lens techniques to inspire this story. I wanted a Galliano decadence and depth of character in the personality of each of these glasses,” says John Galliano. “I wanted to create pure Galliano glamour, to fuse function and high-fashion and to morph faces and frames to create the ultimate sunglasses collection.”

MARKETING:
Merchandising materials include a 12-place window display with morphing video, two three-place displays, one with morphing video, logo block, authorized dealer plaque and countercards in three sizes.

PRICE POINT:
$$$$$. For additional information, contact Marcolin USA at (888) MARCOLIN; web site: www.marcolinusa.com

INSIGHT

Born in Gibraltar in 1960, John Galliano launched his own label in 1984. He was named British Designer of the Year in 1987 and 1994, and in 1997 shared the title with Alexander McQueen. In 1996, Galliano was appointed creative director of Christian Dior. He currently creates 13 collections each year for Dior and Galliano, including ready-to-wear, pre-collection and haute couture. His trademarks are superb tailoring and delicate details.           

 

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