Whats New

Jun
2010

REVOLUTION: AFFLICTION EYEWEAR

AN INDUGENCE OF STYLE AND DESIGN

Revolution Eyewear launches Affliction, a 12-piece sunglass collection consisting of seven men’s/unisex styles and five women’s designs. Taking its name from the brand recognized for its mixed marital arts-inspired lifestyle and aggressive graphics, the new eyewear line is characterized with signature Affliction motifs (skulls and fleur de lis), Swarovski crystals and leather trim. Shapes consist of variations on oversized shields, rectangles and double-bridge aviators. Colors range from metal tones—gold, silver, bronze, gunmetal and pewter—to shades of black, brown and tortoise.


Photographed by Ken Lee/Black Box Studio

PHILOSOPHY:
“Affliction Eyewear grabs your heart… and makes it beat faster. The hardware, details and overall vibe is directed toward maintaining the balance between good and evil that the company’s clothing line evokes,” says Gary Martin, president and CEO of Revolution Eyewear. “This new eyewear sets the bar high in fashion while always maintaining a focus on the brand’s trademark dark and powerful themes.”

MARKETING:
A 12-place locking display is available. The sunglasses come with a zippered leather case.

PRICE POINT:
$$$$$. For more information, contact Revolution Eyewear, (800) 986-0010; web site: www.revolutioneyewear.com

INSIGHT
Founded in 2005 and based in Signal Hill, Calif., Affliction is a lifestyle-driven apparel brand known for its “live fast” attitude. The clothing line includes T-shirts, polo shirts, thermals, hoodies, shorts, jeans and shoes.

 

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