Whats New

May
2010

LUXOTTICA: TORY BURCH OPHTHALMICS

EFFORTLESS STYLE

Luxottica Group launches Tory Burch Ophthalmic Eyewear, a women’s lifestyle brand that embodies the personal style and spirit of its co-founder and creative director, Tory Burch. Included are 17 frames in plastic, metal and plastic/metal combinations. Shapes range from modern, angular styles to over-sized vintage designs inspired by the ’60s and ’70s to sophisticated, classic silhouettes. Signature design elements consist of graphic prints, leather accents and iconic logo treatments—single-, double- and quadruple-“Ts.” Predominant colors are black, tortoise, brown, amber, olive, navy and plum with an abundance of fades from dark to light and crystal.


Photographed by Matt Lambros/Black Box Studio

MARKETING:
Merchandising materials include a four-place display, three-place cardboard display, one-place glorifier, countercards and catalog. Three eyeglass cases in varying sizes are available, each with a cleaning cloth.

PHILOSOPHY:
“Tory Burch is enjoying great success as a sophisticated lifestyle brand and we are extremely pleased that she has chosen to expand into the eyewear category,” says Victor Melendez, Luxottica vice president of marketing. “The optical and sun collections translate her signature style into a variety of unique eyewear models in which classic design is blended with contemporary fashion sensibilities.”

PRICE POINT:
$$$. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com

INSIGHT
Tory Burch’s childhood on a farm outside of Philadelphia, as well as her parents’ distinctive sense of personal style, influence the aesthetics of her collection. Her sensibility is also inspired by art, photography, especially travel photography, film and the work of interior designer David Hicks. Graphic prints, bold colors and ethnic details are all signatures of the brand.

 

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