Photographed by Matt Lambros/Black Box Studio
MARKETING:
Merchandising materials include a counter visual display, in-case display, posters, countercards and mirrors. Each frame comes with a hard case in signature Cole Haan weave material and cleaning cloth.
PHILOSOPHY:
“We are extremely exited about our newest Cole Haan offerings,” says Jennifer Coppel, ClearVision manager of product design and development. “Taking a slightly new direction, we are offering the same quality materials and stylish innovation but at a more conservative price point. We are confident this collection will be well-received in the optical world.”
PRICE POINT:
$$$. For additional information, contact ClearVision Optical, (800) 645-3733; web site: www.cvoptical.com
INSIGHT
Cole Haan is a fashion label founded in Chicago in 1928 by Trafton Cole and Eddie Haan. Originally Cole Haan was a men’s footwear label; today it boasts a range of products from men’s and women’s clothing and outerwear to footwear, belts, handbags and accessories.