Whats New

Mar
2010

Luxottica: Tory Burch Eyewear

ECLECTIC ELEGANCE

Luxottica Group launches Tory Burch Eyewear, a lifestyle brand that embodies the personal style and spirit of its co-founder and creative director, Tory Burch. Targeted to modern women between the ages of 25 and 45, the eyewear line consists of ophthalmic frames and sunglasses. Shapes range from angular, contemporary styles to retro-inspired rounds and over-sized vintage models to aviators and a folding shield. Some frames are progressive-lens friendly. Signature design elements consist of graphic prints, leather temples and iconic logo treatments—single-, double and quadruple-“Ts” and the “TY.”


Photographed by Annie Gallagher/Black Box Studio

PHILOSOPHY:
“Tory Burch is enjoying great success as a sophisticated lifestyle brand and we are extremely pleased that she has chosen to translate her effortless style into eyewear,” says Pierre Fay, executive vice president of Luxottica. “Her eyewear collection embodies both the Tory Burch design perspective and answers consumer demands for affordable luxury.”

MARKETING:
Assorted merchandising materials are available including displays and countercards.

PRICE POINT:
$$ to $$$. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com

INSIGHT
Launched in 2004, the Tory Burch brand is a lifestyle concept with multiple categories, including ready-to-wear, shoes, handbags and jewelry. In 2008, the brand received the CFDA Award for Accessories Designer of the Year. The line is available in 17 Tory Burch boutiques across the U.S. and at more than 400 select department and specialty stores worldwide.

 

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