Whats New

Mar
2010

Viva: Guess by Marciano

Modern Glam

Viva International Group introduces Guess by Marciano Eyewear, a women’s ophthalmic collection. Guess by Marciano is a fashion-forward brand designed for the stylish, trend-setting woman. It represents pure glamour in everyday fashion, offering a variety of unapologetically sexy apparel and eye-catching accessories. The new eyewear collection is the perfect combination of sophistication and style synonymous with the brand. Taking its inspiration from the ’60s, the eyewear is made in Italy and ranges from modern updates of such classic styles as rectangles to sexy cat eyes and over-sized silhouettes. Frames are constructed of acetate and metal with Swarovski crystal embellishments and casted logos. Key colors include burgundy, tortoise, demi amber, black and metallic hues.


Photographed by Annie Gallagher/Black Box Studio

PHILOSOPHY:
“We are excited to partner with Viva on the expansion of Guess by Marciano into optical,” says Paul Marciano, vice-chairman and CEO of Guess, Inc. “Guess by Marciano is on the edge of the fashion forefront and we are pleased to offer an eyewear collection that speaks to our customers’ sophisticated and fashion-forward sense of style.” Frank Rescigna, Viva president, adds: “We are proud to broaden our partnership with the addition of Guess by Marciano. Paul Marciano has been brilliant in understanding and predicting what his customers desire. Guess by Marciano is no exception. The exclusive designs are infused with the Guess by Marciano brand DNA.”

MARKETING:
Merchandising materials include a 12-place display, highlighter tray, double-sided image and logo banners, countercards in two sizes and logo plaque.

PRICE POINT:
$$$ to $$$$. For additional information, contact Viva, (800) 345-VIVA; web site: www.vivagroup.com

INSIGHT
Guess by Marciano, the first brand extension from Guess, has boutiques in North America and international metropolitan centers around the globe. The collection is also available in select flagship Guess stores, specialty shops and online at www.GUESSbyMarciano.com.

 

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