Whats New

Mar
2010

Marchon: Diane von Furstenberg Eyewear

SEEING THE WORLD THROUGH DVF

Marchon Eyewear launches Diane von Furstenberg Eyewear. Included are sunglasses and ophthalmic frames inspired by such iconic DVF design elements as the wrap dress (interpreted with metal and zyl wrapped around the temples), lip prints, love knots and power stones. Shapes run from cat eyes and modified rectangles to aviators and oversized designs. Color also plays an integral role both in subtle prints and customized zyls with a predominance of such von Furstenberg favorites as lavender, plum, purple, red and teal.


Photographed by Annie Gallagher/Black Box Studio

PHILOSOPHY:
“Putting on a pair of glasses can change the way you look and feel. They are the lens through which you see the world,” says Diane von Furstenberg. “I’m pleased to reenter the eyewear market and revive the successful business I had in the ’70s. Sunglasses are all about two things: glamour and protection.  Prescription glasses are also incredibly important for women. They are a true friend, something very close to you that you need to see or to read, something you depend on. It’s more than an accessory; it’s a necessity.”

MARKETING:

Merchandising materials include a three-piece display, nameplate/one-piece highlighter, large sun countercard, small sun/optical tri-fold countercard, large sun/optical double-sided banner and catalog.

PRICE POINT:

$$ to $$$. For additional information, contact Marchon Eyewear, (800) 645-1300; web site: www.marchon.com

INSIGHT

Founded in 1983, Marchon Eyewear has grown into one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. Marchon is consistently recognized for bringing new designs and technologies to the eyewear market and has built an extensive portfolio of both house brands and prestigious fashion and sport brands: Calvin Klein, Coach, Disney, DVF, Emilio Pucci, Fendi, Jil Sander, Michael Kors, Nautica, Nike, Sean John and X Games.

 

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