Photographed by Annie Gallagher/Black Box Studio
PHILOSOPHY:
“We are thrilled to be partnering with such an admired and well-respected brand as Orvis,” says Wayne McGee, president and CEO of The McGee Group. “We look forward to working with the Orvis team to deliver quality, tradition and adventure through eyewear to the discerning Orvis customer.”
MARKETING:
Merchandising materials include a 12-place wood display; two-sided poster (one side formal and the other casual); two countercards (one ophthalmic and one sun); and logo plaque. Frames and sunglasses come with a case (sunglasses also have a micro-fiber pouch).
PRICE POINT:
$$ to $$$. For additional information, contact The McGee Group, (800) 966-2020; web site: www.mcgeegroup.com
INSIGHT
Orvis is a family owned retail and mail-order business specializing in high-end fishing, hunting and sporting goods. Founded in Manchester, Vermont in 1856 by Charles F. Orvis to sell fishing tackle, the company is recognized for its unparalleled influence on the sport of fly-fishing. Orvis is also reputed to be the oldest mail-order retailer in the United States.