|Eyedeals distributes Linda Lundstrom in U.S.|
Under an agreement with Visualeyz Inc., the worldwide distributor of Linda Lundstrom eyewear, Eyedeals International has been named the exclusive eyewear distributor for the U.S. Lundstrom, a Canadian designer, founded her clothing design and manufacturing company known for its complete family of products for women, including coats, dresses, knitwear, swimwear and skiwear, in 1974. The new eyewear line consists of zyls and metals, including titanium, and was created specifically to fit comfortably around the bridge and to complement bone structure and skin tones. A strong emphasis is placed on such design elements as silk laminates inserted into the frames, laser cuts, open endpieces, lace-like treatments and dotted and mesh-like textures.
PHILOSOPHY: “Linda Lundstrom’s refreshing eyewear designs and innovative use of colors and materials appeal to a wide range of discerning, fashion-conscious women,” says Sam Shapiro, president of Eyedeals International. “Although many optical shops offer a wonderful selection of frames, in the past, I inevitably had to settle for the one frame available in a color that suited my very fair complexion,” adds designer Linda Lundstrom. “With this line we are offering many color options for the fair-skinned individual.”
MARKETING: A display and posters are available. Frames come with a black cylindrical case.
PRICE POINT: $$ to $$$.
AVAILABILITY: Spring 2003. For additional information, contact Eyedeals International, (800) 223-0167.