Whats New

Dec
2009

Wiley X: Safety Eyewear

AN RX FOR THE WORKPLACE

Recognizing American workers deserve the same level of performance and vision protection as American solders, Wiley X Eyewear, a leading provider of protective eyewear for U.S. armed forces, launches a 13-piece line of durable, comfortable and fashionable products for the workplace. Included are five Climate Control styles with the company’s patented, removable, soft-foam Facial Cavity Seal technology and its Top-Down ventilation system to prevent fogging. Other styles feature Wiley X’s Light Adjusting lenses. Each model is equipped with proprietary shatterproof Selenite polycarbonate, distortion-free, clear lenses and a frame that exceed ANSI Z87.1-2003 High Velocity Impact Safety and Optical Standards. All of the frames are Rxable.


Photographed by Ken Lee/Black Box Studio

MARKETING:
Merchandising materials include a 30-pair locking floor display with storage base, 12- and 14-place countertop locking displays, two- and three-place display stands and a 24-pair product briefcase. Each frame comes in a box with a zipper case, cloth, head strap and instructional card.

PHILOSOPHY:

“Our company got its start manufacturing eyewear for markets that rely on impact protection so this launch is in a way the natural evolution of our product line,” says Myles Freeman, Jr., Wiley X president of sales. “Today, however, we’re introducing an entirely new concept to address the complex needs in vision protection for the workforce.”

PRICE POINT:
$$ to $$$. For additional information, contact Wiley X Eyewear, (800) 776-7842; web site: www.wileyx.com

INSIGHT
Wiley X Protective Optics was founded in 1986 to provide shatterproof eye gear for U.S. military forces and law enforcement agencies nationwide. In 1990, the company began focusing on the needs for good, quality, shatterproof eye gear in various retail markets. It now supplies eyewear to custom motorcycle shops and general sporting goods, sports shooting, golf, sunglass and extreme sports retailers around the globe.

 

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