Whats New

Nov
2009

Modo: Jason Wu Sunwear

WOOING WITH STYLE

Modo launches Jason Wu Eyewear, inspired by the modern and innovative ready-to-wear collections of designer Jason Wu. The initial collection contains four acetate sunglasses with double-brushed stainless-steel details (two women’s and two unisex styles) made in Japan. Lenses are double-gradient CR-39. Shapes include cat-eye, aviator, rectangular and oversized oval designs. Colors consist of translucent crystals in aquamarine, caramel, black, olive, onyx, topaz and textured tortoise. Each style is characterized by subtle logo treatments in one of four accent colors, which correspond to the interior treatments on the designer’s apparel.


Photographed by Annie Gallagher/Black Box Studio

PHILOSOPHY:
“We are honored and very excited about this collection, which fits perfectly within our brand portfolio. Jason is one of the most
talented designers of our time. His use of luxurious fabrications, attention to details and youthful attitude fit perfectly with Modo’s product philosophy,” says Modo CEO Alessandro Lanaro. Jason Wu adds: “Launching an eyewear collection felt like a natural progression for the Jason Wu brand. The sunglasses combine sleek, modern finishes that I love with unusual materials and details. I wanted to put my stamp on an item that could be accessible to a broader market and with an inherently chic connotation.”

MARKETING:
A logo plaque is available. Each sunglass comes with a case and pouch.

PRICE POINT:
$$$$. For additional information, contact Modo Eyewear, (800) 223-7610; web site: www.modo.com

INSIGHT
Jason Wu learned his trade designing and sewing for dolls and began his career making doll clothing. He launched his ready-to-wear line in 2006 and won the Fashion Group International’s Rising Star award in 2008. One of his clients, First Lady Michelle Obama, wore a Jason Wu custom-designed, one-shoulder white gown to the inaugural balls on the night of President Barack Obama’s inauguration.

 

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