Photographed by Annie Gallagher/Black Box studio
PHILOSOPHY:
“Having invested 20 years in optical manufacturing and design, I thought it was time to do something unique to show that while satisfying current fashion trends, real quality craftsmanship and stellar design is possible without spending a fortune,” says Marc Rothstein, C220 CEO. “Original handcrafted product is still an art form.”
MARKETING:
Merchandising materials include a four-place leather and glass tower display,
illuminated single-frame glorifier, two easel-back countercards, leather-bound catalog with tripod and logoed glass tile. Each style comes with a black pouch and cleaning cloth packaged in a gift bag.
PRICE POINT:
$$$ to $$$$. For additional information, contact C220, (877) 399-0056.
INSIGHT
The expression O-Dark-Thirty is variously described as aviator speak for those hours between midnight and 5 a.m., 1960s
jargon for a ridiculously early hour in the morning and precisely 30 minutes before sunrise.