Rudy Project introduces an ophthalmic line, consisting of the Slicer and Helium collections. Slicer is available in a half-rimless design made of aluminum in two slightly different shapes and features Flex Hinge hinges. A flip-up sun lens can be purchased separately. Helium is an ultra-thin, stainless-steel frame available in four versions: fully rimmed and rimless, each in two shapes. The rimless designs utilize Rudy Project’s proprietary compression mount system. Both Slicer and Helium are equipped with 360-degree fully adjustable temples and are offered in gun and aluminum.


PHILOSOPHY:
“As a leader in Rx sports, it is only natural for Rudy Project to extend its technical performance heritage to street wear,” says Paul Craig, president and co-founder of Rudy Project North America. “With Slicer and Helium, Rudy Project introduces a line of lightweight ophthalmics that draws heavily from our technical performance sport models while demonstrating our Italian side with fashion designs pulled right off the runways in Milan—something we are very proud to offer our lifestyle customers.”

MARKETING:
One-, two- and three-place displays are available. Each frame comes packaged in a box with a hard case, pouch and warranty card.

PRICE POINT:
$$$$. For additional information, contact Rudy Project, (888) 860-7597; web site: www.rudyprojectUSA.com

INSIGHT
As with all Rudy Project prescription glasses, Slicer and Helium are ideal when coupled with Rudy Project’s Impact Rx FreeForm TEK prescription technology that custom tailors each lens to the patient’s eyes, offering up to a 20 percent wider field of vision in lenses made from Apache attack helicopter windshield technology that’s virtually unbreakable.