Clariti Eyewear introduces AirMag, a line of ophthalmic frames paired with polarized, magnetic sun clips targeted to men and women 25 and older. Included are a variety of ophthalmic frames made of titanium memory metal, stainless steel or acetate in rectangular and modified oval shapes. Colors range from black, dark brown and gunmetal to burgundy, dark blue and violet with matte and shiny finishes. The tiny magnets that secure the clip to the frame are only on the sun clip, resulting in a light, comfortable fit and a seamless look.


PHILOSOPHY:
“The AirMag collection combined with our invisible magnetic clip provides both comfort and convenience to the wearer,” says Dominique Yonemoto, Clariti general manager. ”Because of the high demand we have received for more ornamental styles, we have expanded AirMag to include materials such as stainless steel and acetate. This allows us to offer exciting new styles with varying temple widths, adding stones or crystals, laser-cut designs and much more. The range of styles and colors make this collection a perfect choice for customers who don’t want to buy a second pair of prescription eyewear.”

MARKETING:
Countercards are available. Each frame comes with a hard case, cleaning cloth and two-year warranty.

PRICE POINT:
$$$. For additional information, contact Clariti Eyewear, (800) 372-6372; web site: www.claritieyewear.com

INSIGHT
Over the past 16 years Clariti Eyewear has carved out a solid niche in the ophthalmic frames and sun market with a wide range of styles at moderate price points that make it possible for eyecare providers to turn inventory quickly and maximize dispensary profits.