Marchon Eyewear launches U-Turn, a collection of eyewear that gives
individuals two wardrobe options in one, simply by turning the temple.
Targeted to a broad age range with styles for both single-vision
wearers and presbyopes, the premiere collection consists of seven
styles (four women’s and three men’s) in metal and metal/zyl combos.
Each design is created to be versatile for the wearer and available in
modern palettes and distinctive patterns with intriguing details.
Photographed by KEN LEE/Black Box Studio
“By combining this revolutionary patented technology with high-style,
we are providing our customers with great options for all of their
patients,” says Jeff Stern, vice president, brand: Marchon, Flexon and
Disney. “With this collection, the patient can go from business attire
to a fun look with a simple pull and turn of the temple. And because
consumers have altered their purchasing behavior during the past year,
it helps that the collection is very affordable. This price point
should prove beneficial to both ECPs and their patients.”
Merchandising materials include an eight-place rotating display unit with display panel, set of countercards and mini-catalog.
$$ to $$$. For additional information, contact Marchon Eyewear, (800) 645-1300; web site:
Since its founding in 1983, Marchon Eyewear has grown into one of the
world’s largest manufacturers and distributors of quality eyewear and
sunwear. Marchon is consistently recognized for bringing new designs
and technologies to the eyewear market and has built an extensive
portfolio of some of the world’s most prestigious fashion and sport
brands to complement its strong Marchon house brands: Calvin Klein,
Coach, Disney, Emilio Pucci, Fendi, Jil Sander, Michael Kors, Nautica,
Nike, Sean John and X Games.