Whats New

Sep
2009

Andy Wolf: Andy Wolf Eyewear

A TASTE OF AUSTRIA

Founded in 2006 in Austria, Andy Wolf Eyewear has established itself as a high-end eyewear line targeted to individuals who treat their glasses as precious accessories. Fans of the line include Hugh Grant and Eric Clapton. Made of acetate, the eyewear combines retro inspiration with high-quality handcraftsmanship and precise attention to detail. The current collection consists of 30 styles offered in three to five colors with such features as keyhole bridges and rivets. Although initially designed for men, Andy Wolf Eyewear has recently released a five-piece women’s collection inspired by timeless sex symbol, the late Bettie Page.


Photographed by Matthew Lambros/Black Box Studio

PHILOSOPHY:
“In addition to offering timeless, chic designs, the Andy Wolf collection also makes a statement of social responsibility: the glasses are manufactured entirely in the Austrian city of Hartberg. We’re not interested in outsourcing our production process in order to reduce costs. Each pair of glasses is a unique, 100-percent handcrafted, Austrian product with a level of quality that could not be reached with mass production. And especially now with the economic crisis, we are proud to create and guarantee jobs in Austria. For that reason Andy Wolf is about more than just fashion,” says Katharina Plattner, managing partner of Andy Wolf.

MARKETING:

The eyewear is available to select distributors. The company has produced such promotional materials as a magazine focusing on Austrian cultur

PRICE POINT:
$$$$$. For additional information, contact Andy Wolf Eyewear Austria, (43) 664-8369509; web site: www.andy-wolf.at

INSIGHT
Each pair of glasses takes several weeks to produce and must pass a series of quality checks before being released for sale.

 

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