Revolution Eyewear launches True Religion Eyewear. True Religion is an immensely popular design-based jeans and casual wear brand known for its edgy-bohemian style and horseshoe trademark logo. Targeted to men and women 18 to 45, the new collection contains 13 sunglasses in monel and zyl and includes shields and aviators in rimmed and rimless designs. Frame colors range from metal tones to shades of black, brown, tortoise and olive with matte and shiny finishes. All lenses are polarized and come in brown, G-15, gray, rose and silver in both solids and gradients. Decorative features consist of Swarovski crystals, leatherette wrapped temples and sculpted metal designs.


PHILOSOPHY:
“Our goal is to create eyewear that keeps with True Religion’s commitment to perfect, comfortable fit, while incorporating Revolution’s ability to deliver
timeless eyewear style,” says Gary Martin, president and CEO of Revolution Eyewear. “This new line of eyewear focuses on hippie, bohemian-chic flare with a vintage vibe that True Religion’s jeans emit, combined with high-quality frame materials and lens technology.”

MARKETING:
Merchandising materials include a 12- place locking display, countercards, posters and logo plaques. The women’s sunglasses come with a leather fold-over case and the men’s have a metal and leather clamshell case, all packaged in a decorative box.

PRICE POINT:
$$$$ to $$$$$. For additional information, contact Revolution Eyewear, (800) 986-0100; web site: www.revolutioneyewear.com

INSIGHT
Jeffrey Lubell founded True Religion in 2002 with the intention of redefining premium denim. His vision was to make quality, American-made, 1970s-inspired, but timeless jeans wear, with a trendsetting appeal for today’s consumer.