Whats New

Sep
2009

Luxottica: Ray-Ban Tech Collection

THE FUTURE IS FIBRE

Luxottica Group launches its Ray-Ban Tech Collection with the Carbon Fibre line, featuring styles that are extraordinarily sturdy yet extremely lightweight. The wraparound temples are made of reinforced polyester resin sheets composed of seven layers all constructed of carbon fibre mixed with resin. Each sheet is water cut to suit even the slimmest temples. The rubber-injected temple tips and embossed Ray-Ban logo on the temple interiors allow for a better grip and optimum comfort. The styles also feature advanced polarized lens technology and include P³ (polycarbonate) and P³PLUS (crystal) lenses with enhanced color definition and AR and hydro-oleophobic coatings. Ray-Ban Tech is available in a number of colors and styles, including variations on aviators and rectangles with single- and double-bridge treatments.


Photographed by Matthew Lambros/Black Box Studio

PHILOSOPHY:

“Innovation has always been an integral part of Ray-Ban’s DNA and the addition of the Ray-Ban Tech Collection adds another dimension of functionality, innovation and value to the brand,” says Victor Melendez, Luxottica Group vice president of marketing. “Designed with progressive materials, the styles featured under the Ray-Ban Tech collection reflect Ray-Ban’s classic, iconic heritage and history of leading with inventive style and advanced technology.”

MARKETING:

Each sunglass comes packaged in a box with a cleaning cloth and black case with a texture reminiscent of carbon fibre strips.

PRICE POINT:
$$$. For additional information, contact Luxottica Group, (800) 422-2020; web site: www.luxottica.com

INSIGHT

All lenses must pass the “Drop Ball Test” where a 16mm steel ball is dropped onto the lens from a height of 1.27 meters. The P³ and P³PLUS lenses guarantee exceptional polarization and 100 percent UV protection, making these hard-working frames perfect for the consumer who plays even harder.

 

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