Photographed by Matthew Lambros/Black Box Studio
PHILOSOPHY:
“We are delighted to have signed a long-term exclusive agreement with Gold & Wood, a very respected global leader in this field, well-known for its unparalleled expertise and sophisticated craftsmanship,” says Jean-Christophe Bèdos, president and CEO of Boucheron. Maurice Leonard, president and CEO of Gold & Wood, adds: “This is a very exciting chapter in Gold & Wood’s history. We are honored to be working with such a high-end jeweler.”
MARKETING:
Merchandising materials include displays, posters and countercards. Each frame comes in a gift box with an eggplant-colored leather case and authenticity guarantee card.
PRICE POINT:
$$$$$. For additional information, contact Gold & Wood, (888) 663-9065;
web site: www.gold-and-wood.com
INSIGHT
Boucheron was founded by Frederic Boucheron in 1858. Boucheron boasts an incredible list of clients, including royalty (Czar Alexander III), affluent American families (the Vanderbilts) and legendary film stars (Greta Garbo).