Whats New

Aug
2009

Zyloware: Natori Eyewear

ATTAINABLE LUXURY

Under a licensing agreement, Zyloware launches Natori Eyewear, a branded collection for women that takes its name from designer Josie Cruz Natori. The new line, which consists of 12 ophthalmic frames and five sunglasses, is characterized by the exquisite design hallmarks that have come to define Natori’s lingerie, ready-to-wear and home lines for more than 30 years. The eyewear is comprised of three categories: Iconic, Indulgent and Modern. The Iconic styles include creative revivals of the classic tortoise frame, playful animal prints and sophisticated geometrics. The Indulgent group features lavish embellishments, such as mother-of-pearl inlays and Swarovski crystals. The Modern frames offer the wearer new textures, innovative tactile combinations and material juxtapositions. Frames and sunglasses each come in two colors.

 
Photographed by Annie Gallagher/Black Box studio


PHILOSOPHY:
“Natori Eyewear is luxury that is attainable. The diverse range of styles will thrive in this economic  climate,” says Chris Shyer, president of Zyloware. Josie Natori adds: “I believe the stylish woman is looking for something refined and exquisite, luxurious without being flashy. This customer is not ostentatious—she’s selective and  sensitive. Zyloware shares this vision.”

MARKETING:
Merchandising materials include a four-place countertop display, countercard and signature plaque. Frames and sunglasses come with a case.

PRICE POINT:
$$$ (ophthalmics); $$$$ (sun). For additional information, contact Zyloware, (800) 765-3700;  web site: www.zyloware.com

INSIGHT
Natori, the Japanese word for highest form of art, embodies the mantra of designer Josie Cruz Natori, whose creations include four lines of lingerie; the ready-to-wear collection, Natorious; Natori Bath and Home; and a fragrance, which will launch later this year. The signatures of a Natori design—lavish silk treatments, intricate detailing, embroidery and eclectic uses of color—all reflect the designer’s native Philippines.

 

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