Whats New

Jun
2009

Eye Q Eyewear: Buxton Eyewear

TIMELESS AND TIMELY

Eye Q Eyewear launches Buxton Eyewear, which takes its name from the leather goods manufacturer, a brand recognized for its timeless heritage. The initial collection, consisting of eight styles, is targeted to men. Shapes are classic variations on rectangles, made primarily of metal with leather, wood and zyl accents (one frame is all zyl) and include fully rimmed and semi-rimless styles. One design has a double bridge. Several styles are equipped with spring hinges. Eye sizes range from 52mm to 56mm with bridges of 16mm to 19mm and temple lengths of 140mm, 145mm and 150mm.

 
Photographed by Annie Gallagher/Black Box studio


PHILOSOPHY:
“Buxton is a terrific addition for Eye Q Eyewear, expanding our brand portfolio to now include a collection with strong male and female recognition,” says John Barry, Eye Q sales and marketing director. “Our objective with the new Buxton Eyewear collection is to offer youthful styling with presbyopic friendly shapes at a great price point.”

MARKETING:
The tagline for the collection is “timeless and inspired.”

PRICE POINT:
$$. For additional information, contact Eye Q Eyewear, (800) 403-3937; web site: www.eyeqeyewear.com

INSIGHT
Founded in 1898 as a manufacturer of fine leather goods, such as wallets, key cases and clutches, the Buxton brand continues today with such product additions as leather brief cases and computer bags.

 

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