Whats New

Jun
2009

Marcolin: Dsquared2 Sunwear

HIP TO BE DSQUARED

Marcolin Group launches Dsquared2 Sunwear. Known for its glam-rock aesthetic, the brand is a favorite with such clients as Justin Timberlake, Christina Aguilera, Lenny Kravitz and Madonna. Targeted to sophisticated men and women who want fashion-forward design with an effortlessly cool, sexy edge, the initial collection consists of 16 sunglasses, eight for men and eight for women. Shapes are stylishly oversized and include rounded rectangles, contemporary cat eyes and modern aviators in metal and acetate. Colors range from ivory, tortoise, shiny black and light and dark havana to green, red, teal and violet. Signature details consist of a laser-etched Dsquared2 logo, “D” bulls-eye on the bridge and “D2 and maple leaf accents on the temple tips. An 18-style ophthalmic line is planned for early 2010. 

 
Photographed by Annie Gallagher/Black Box studio


PHILOSOPHY:
“Marcolin USA is very excited to be launching our Dsquared2 line of eyewear. It perfectly captures the creative styling of designers Dean and Dan Caten, who have made the Dsquared2 brand so popular,” says Fabizio Gamberini, CEO, Marcolin USA. “Initial reaction has been extremely positive and we are looking forward to a long and successful partnership.”

MARKETING:
Merchandising materials include countercards featuring Linda Evangelista, Naomi Campbell and Tyson Beckford and cube and tray displays. Hard and soft cases, and cleaning cloths come with the sunglasses.

PRICE POINT:
$$$$$. For additional information, contact Marcolin USA at (888) MARCOLIN; web site: www.marcolinusa.com

INSIGHT
Born in Toronto, Ontario, Dean and Dan Caten are identical twin brothers who moved to Milan in 1991 to become designers, founding the fashion brand Dsquared2. The first men’s collection for Dsquared2 launched in 1994. In 2003, the women’s collection made its debut on the runways of Milan. Jeans, shoes and fragrances are also now available.

 

|