Photographed by Annie Gallagher/Black Box studio
PHILOSOPHY:
“Behind every frame is the sporting heritage that makes Umbro unique,” says Marj McGraw, co-president of Nouveau Eyewear. “It’s the name enthusiasts and young soccer players turn to for the finest sport equipment and apparel. With the release of the Umbro eyewear collection, fans now have the opportunity to take part in a tradition that’s 85 years strong.” Terri Hanson of Umbro U.S. adds: “Nouveau understands our audience and brand and have provided an exciting opportunity for Umbro to enter the ophthalmic marketplace.”
MARKETING:
An Umbro display, spectator’s chair, inspirational poster, countercard and weighted logo plaque are available.
PRICE POINT:
$$ to $$$. For additional information, contact Nouveau Eyewear, (800) 292-4342; web site: www.nouveaueyewear.com
INSIGHT
Founded in 1924 and known for its double diamond logo, Umbro is a globally recognized brand with a powerful heritage in the world of soccer. With products distributed in more than 90 countries, Umbro is synonymous with high- quality, performance-oriented soccer product in footwear and equipment.