Whats New

May
2009

Nouveau Eyewear: Umbro

CALLING ALL SPORT FANS

Nouveau Eyewear launches Umbro, a line of frames taking its name from the leading authority on the soccer pitch. Designed for those with an on-the-go lifestyle, the new collection is inspired by street-ready athletic wear, offering a competitive mix of aerodynamic styling and high-performance materials, blending rubberized temple tips, floating chassis and stainless-steel construction. The frames are distinguished by a sculpted, athletic design. Included are 12 men’s ophthalmics styles, four youth-oriented frames and four sunglasses.


Photographed by Annie Gallagher/Black Box studio


PHILOSOPHY:
“Behind every frame is the sporting heritage that makes Umbro unique,” says Marj McGraw, co-president of Nouveau Eyewear. “It’s the name enthusiasts and young soccer players turn to for the finest sport equipment and apparel. With the release of the Umbro eyewear collection, fans now have the opportunity to take part in a tradition that’s 85 years strong.” Terri Hanson of Umbro U.S. adds: “Nouveau understands our audience and brand and have provided an exciting opportunity for Umbro to enter the ophthalmic marketplace.”

MARKETING:
An Umbro display, spectator’s chair, inspirational poster, countercard and weighted logo plaque are available.

PRICE POINT:
$$ to $$$. For additional information, contact Nouveau Eyewear, (800) 292-4342; web site: www.nouveaueyewear.com

INSIGHT
Founded in 1924 and known for its double diamond logo, Umbro is a globally recognized brand with a powerful heritage in the world of soccer. With products distributed in more than 90 countries, Umbro is synonymous with high- quality, performance-oriented soccer product in footwear and equipment.

 

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