Whats New

Apr
2009

New York Eye: Seventeen Eyewear

BRINGING TEEN STYLE INTO FOCUS

Under a licensing agreement with Hearst Brand Development, New York Eye launches Seventeen Eyewear. Created to offer young women an array of contemporary designs in sleek silhouettes that fit both their faces and their sense of fashion, the collection consists of 20 ophthalmic styles. Frames are made of metal and zyl, and include semi-rimless designs. The color palette ranges from black, tortoise and warm earth tones to blue, burgundy and vibrant brights with a variety of finishes. Design details such as laminated laser-cut temples and stones round out this fun, modern collection inspired by the teen lifestyle. Sizes are from 44mm to 50mm and frames are equipped with spring hinges.

 
Photographed by Ken Lee/Black Box Studio


PHILOSOPHY:
“Seventeen magazine is a veritable fashion resource for this important market segments,“ says New York Eye president Arthur Jankovits. “We are thrilled to work with Seventeen to develop fresh, relevant products that the market has been missing.“ Glen Ellen Brown, vice president of Hearst Brand Development, adds: “Teens want the same sophistication and style they read about in the magazine. Partnering with New York Eye has allowed us to deliver a fashionable, affordable collection of frames that complement our readers’ fashion sensibility.“

MARKETING:
Merchandising materials include a single-frame display, logo plaque, postcards and a Seventeen cap. Each frame comes with a pink hard case.

PRICE POINT:  $. For additional information, contact New York Eye (800) 221-6966; web site: www.newyorkeye.net

INSIGHT
Seventeen is an American magazine for young girls from the ages of 13-20, reaching 13 million readers every month. First published in 1944, the magazine offers the latest scoops on fashion, beauty, friends, guys, college, careers and celebrities.

 

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