Whats New

Mar
2009

Marchon: Jil Sander Eyewear

SOPHISTICATED SIGHTS

Marchon launches Jil Sander Eyewear, a men’s and women’s line, consisting of 25 sunglasses and 13 ophthalmic styles. Drawing inspiration from the sophisticated world of the brand, the collection features a rich mixture of modern shapes, dramatic colorations, streamlined textures and luxurious materials. Feminine styles include oversized, modified rounds and rectangles in zyl and metal with carved temple details inspired by patterns used in Jil Sander runway fashions. Masculine shapes consist of square, rectangular and double-browbar aviator styles. Colors range from black, brown and tortoise to gradient blue, gradient purple, beige, navy, violet and gold.

 
Photographed by Annie Gallagher/Black Box Studio


PHILOSOPHY:
“The Jil Sander brand is very interesting as it is clean and pure, yet distinctive and assertive. This design philosophy will make the Jil Sander eyewear collection extremely appealing and enduring to men and women,” says Al Berg, Marchon president and CEO. “We’re pleased and excited to have the exclusive Jil Sander collection in our expanding brand portfolio.”

MARKETING:

Merchandising materials include a three-place display, large and tri-fold countercards, double-sided banner, mirror, postcards, logo plaque and look book with CD. Each frame comes with an iconic polygon hard case in navy.

PRICE POINT:
Ophthalmics) $$$$ to $$$$$; (sunglasses) $$$$$. For additional information, contact Marchon Eyewear, (800) 645-1300; web site: www.marchon.com.

INSIGHT
Jil Sander is a luxury brand renowned throughout the world, offering women’s and men’s ready-to-wear, shoes, bags, accessories and cosmetics. The name is associated with a perfect fusion of contemporary design, pure luxury, innovative materials and exceptional craftsmanship.

 

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