Whats New

Jul
2007

A-Look Optics: Tony Morgan

A LOOK FOR EVERY OCCASION

A-Look Optics presents Tony Morgan Eyewear, a collection of 100 innovative designs targeted to sophisticated consumers—regardless of age, gender or lifestyle. Available in both ophthalmic and sunglass styles, the line features frames made of acetate and monel. Colorations and decorative treatments are bold—an orange and yellow frame is accented with studded silver temple insets; a red and pink style with eye-catching stripes is paired with black and silver split temples; sparkling silver graphics on the endpieces add glitz to a purple and white design.


Photographed by KEN LEE/BLACK BOX STUDIO
PHILOSOPHY:
“The objective of Tony Morgan is to offer luxury at an affordable price,” the company says. “Using striking details and high-technical standards, we have created frame designs that are modern, yet timeless.”

MARKETING:
Merchandising materials include displays, posters, shopping bags and cases.

PRICE POINT:
$$$$. For additional information, contact A-Look Optics at (888) 292-0222; web site: www.alookoptics.com

INSIGHT
South el Monte, Californiabased A-Look Optics is a manufacturer and importer of highquality eyeglass frames made from acetate, monel, stainless steel and titanium. In addition to Tony Morgan, collections include the new AllTime and the existing X-Look and Delfino collections.

 

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