Whats New

Jul
2007

Oakley: Nanowire Collection

AN ART FORM

Oakley introduces Nanowire, a rimless sunwear line with polarized lenses. Included are three Rxable styles, Nanowire 1.0, Nanowire 2.0 and Nanowire 3.0. Frames are made of a memory metal titanium alloy. All styles are equipped with Plutonite lenses that filter out UV rays, Oakley’s High Definition Optics (HDO) for superior clarity and 99 percent polarization efficiency (specifically formulated polymers are infused into the lens, resulting in bonding on the molecular level so polarization can’t be worn off). A permanent hydrophobic lens coating repels water, skin oils and dust. An Iridium lens coating balances light and an AR back coating optimizes vision. Polaric Ellipsoid geometry opens peripheral view while XYZ Optics maximizes clarity at all angles. To satisfy performance-specific requirements, 18 tint options are available.



Photographed by KEN LEE/BLACK BOX STUDIO


PHILOSOPHY:
“It took three decades to achieve next to nothing. That’s the only way to describe the weight of Nanowire, a titanium alloy frame material that practically feels buoyant in air. But the real breakthrough is the adaptable fit, a benefit of memory metal that allows us to create true sculptural contours that stay comfortably flexible,” says Oakley. “This is an ultra-lightweight design that carries a ton of optical innovation.”

MARKETING:
Oakley is conducting a polarized campaign with the tagline “Technology so superior, it’s an art form.” Informational brochures are available. Each frame comes with a hard case and a premium micro-fiber cleaning cloth. For additional information, contact Oakley, (800) 431-1439; web site: www.oakley.com

INSIGHT
The materials and geometry used in Oakley frames and lenses pass all ANSI.Z87.1 (American National Standard Institute) requirements for high-mass and high-velocity impact testing.

 

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