Photographed by Annie Gallagher/Black Box Studio
PHILOSOPHY:
“With the Ed Hardy line, we emphasize the unique. We designed the collection to be saleable, totally individualistic, affordable… and stunning,” says Revolution’s Gary Martin. “And we feel it is different, memorable… and stunning.”
MARKETING:
Merchandising materials include a dramatic six-place counter display. Frames come with a decorated case embellished with Ed Hardy tattoos.
PRICE POINT:
$$$$ (ophthalmics); $$$ (readers). For additional information, contact Revolution Eyewear, (800) 986-0010; web site: www.revolutioneyewear.com
INSIGHT
Don Ed Hardy is an American tattoo artist who studied Irezumi, a Japanese tattoo art. Hardy’s designs were interpreted by Christian Audigier, a Los Angeles retailer associated with such brands as Diesel and Von Dutch, on a range of accessories and apparel worn by many celebrities, including Madonna and Ludacris. Vintage tattoo wear is sold in Ed Hardy shops around the world.